“Because She Should Know!” campaign was created by the Women’s Oncology Research & Development’s (WORD) team of cancer doctors, survivors, and caring individuals as a way to share life-saving information with thousands of women in Indiana. The mission of the campaign is to inform thousands of women about signs, symptoms, treatments AND prevention of gynecologic cancer! WORD’s vision for this campaign is to launch a movement of grass roots events through out Indiana focused on enlightening women to become their own advocate for better gynecologic health.

Campaign Initiatives

Grass Roots events:
In order for WORD to reach our goal of presenting 250,000 women with life saving information in two years, we need to rely on more than just the “larger” events to get the word out. Our vision is to see women hosting other women in their homes to present this very important information. WORD will create “HOST” boxes full of information (print, audio, and video) about how women can become their own advocate for women’s cancer prevention, detection, and treatment.

Regional Health Forums:
Held in larger populated areas throughout the state, these events are constructed around one goal “Spread the WORD!” Each event will be unique to its situation and location. Currently WORD has plans to do a minimum of five forums in northern, central, and southern Indiana.

Health - Educational Publications
To begin, WORD is ready to produce the following full-color publications:

WORD on Ovarian Cancer - A full-color, tri-fold publication about the signs, symptoms, and treatment of one of the deadliest cancers.

WORD on Cervical Cancer - More than just hype, this brochure tells the truth about the new HPV vaccine, the signs and symptoms of cervical cancer, and how to prevent it.

WORD on Genetic Testing - Everyday, doctors learn more about the importance of genetic testing in preventing cancer. This brochure gives a brief overview of the ins and outs of cancer genetic testing and the links between gynecologic cancers and breast cancer and other cancers.

5 Things Every Woman Should Know - This is the foundational brochure describing the basics of empowering women to know their bodies and know how to prevent and treat cancer.

Informational Website -
WORD is publishing “becausesheshoulknow.org” and plans on creating a web site that will be a clearinghouse of information on events, gynecologic cancer education, and exclusive sponsors’ links.

Educational Podcast (audio and video)
WORD plans on producing no less than five audio and/or video podcasts (downloadable audio/video) that will help women gain more information about greater gynecologic health in a variety of formats.